Everyone can participate in NFT creation? Adidas joins hands with Prada to create unique NFT series!
Adidas has once again joined hands with Prada, collaborating with digital artist Zach Lieberman to launch the first open meta-universe and user-generated NFT project - Adidas for Prada Re-Source.
Adidas and Prada invited fans to create freely, and then the official selected 3,000 participants' works from all the participants, and then the digital artist Zach Lieberman created a second time, compiled into a large-scale stitching of NFT works.
The finished product will be auctioned through the SuperRare platform, with 80% of the proceeds donated to the non-profit Slow Factory, 5% paid to the artist, and the remaining 15% distributed among the 3,000 selected users, who maintain full ownership of their individual NFT works.
"Our goal is to help people participate in these emerging Spaces that they don't feel they can access," said Erika Wykes-Sneyd, vice president of marketing at Adidas Originals. She added that the brand's goal is to remove barriers for people to enter the NFT space, in this case where people can engage with the space through digital art.
