Hermes strongly criticized the NFT series, which is more expensive than the real Birkin!
Hermes Birkin has always been the first choice for many people to invest in luxury handbags, in addition to collecting physical objects, many people have recently begun to turn their investment eyes to digital art.
In December 2021, artist Mason Rothschild released a "MetaBirkins" NFT series based on the prototype of Hermes Birkin bags at the Basel Art Show in Miami, with the intention of promoting the concept of "zero animal fur luxury" and calling on the fashion industry to accelerate the use of alternative materials.
The collection released a total of 100 NFT pieces on the Los Angeles-based fashion e-commerce platform Bassic.Space, and the first NFT Birkin bag sold was priced at about $40,000 (about 250,000 yuan), which is more expensive than the physical Birkin bag.
In response, Hermes said that these works are not authorized or approved by Hermes, a serious violation of Hermes intellectual property rights and trademark rights, has issued a letter to the artist to stop the creation, and asked it to remove all Birkin works, the current "MetaBirkins" series has been officially deleted.
In fact, this is not the first time Mason Rothschild has created Birkin related NFT work, as early as May 2021, he collaborated with another artist Eric Ramirez to create a single NFT work called "Baby Birkin", the bag is fully transparent texture, The bag, which carried a 40-week-old baby inside, sold for $23,500. There was no immediate response from Hermes.
