Is it a fake?

Or plagiarism?

No, this is the real Gucci and Balenciaga joint collection!

What brings two superstars together? It was to commemorate the 100th anniversary of the birth of Gucci!

There is a lot to watch this time, not only to see the clever fusion of Michele and Demna Gvasalia's two different styles ▼

GUCCI Fall/Winter 2021 Ready-To-Wear Collection)

It also recreates many of Gucci's classic designs, such as the classic red velvet suit designed for Gucci by Tom Ford during his tenure, and the bamboo knot bag that was once very popular, this time with a new young attitude and wonderful appearance ▼

Today's Gucci, under the leadership of Michele, is more youthful and stylized than in the past, successfully capturing the hearts of the millennial generation.

But Gucci to today is not all the way open, smooth sailing, Gucci this "dynasty" but several wind and rain, after several years of silence to meet a Michele.

The first half of Gucci's life

Guccio Gucci, the founder of Gucci, came into contact with a large number of British upper classes during his work at the Savoy Hotel in London (the "Savoy Club" at the beginning of this big show suggests this location), and was deeply influenced by their aesthetic taste and developed a strong interest in leather.

In 1921, Guccio founded a shop specializing in leather goods and small luggage in his hometown of Florence, and named it Gucci, selling fine leather goods made by the best local craftsmen.

Guccio combines the elegant sensibility of London with the exquisite craftsmanship of Italy, and in just a few years, Gucci has achieved great success, and a large number of domestic and foreign upper classes have flocked to it.

In order to cater to the preferences of Italian local riding aristocrats, Gucci has designed a unique horse buckle pattern, which has become its classic logo.

In the 1950s, Gucci again took inspiration from the traditional saddle and designed the green-red-green striped webbing logo.

Guccio died in 1953, the same year Gucci opened a New York store, which was the first step into the global market. In the 1960s, Gucci set up stores in London, Paris and Florida, and it gradually gained a foothold in the global market

In the mid-1960s, Gucci launched a legendary "GG" interlocking logo, and another classic logo was born.

After Guccio's death, his sons Aldo, Vasco, and Rodolfo took over the business.

With a good foundation and immortal design, Gucci continues to be popular, favored by the upper class and international movie stars. For example, at that time, Mrs. Kennedy and Audrey Hepburn, the "eternal princess" of the United States, were very fond of Gucci home products.

However, Gucci family internal disputes, succession chaos, and different business concepts, which seriously affected the development of Gucci. In the 1980s, Gucci was taken over by Rodolfo's son Maurizio Gucci, who was on the verge of bankruptcy due to years of family strife.

Investcorp began acquiring Gucci in 1987 and completed the acquisition in the early 1990s. The Gucci family no longer owns Gucci.

After being acquired by Investcorp, in 1994, Tom Ford took over as creative director of the Gucci Group's total products, and he made a major overhaul of Gucci, reshaping it into a new modern icon, making it a fashion representative of the young generation at that time.

This talented designer in the 1995 Gucci spring/summer collection with bold sexy tailoring, dazzling and fuzzy MOD black young image to make the masculine neutral le-smoking into a sexy and attractive.

The transformation of Gucci's brand image coupled with the unique vision of then-CEO Domenico De Sole in economic management, Gucci successfully occupied the market and achieved amazing success on a global scale.

Gucci's turning point

However, in the 21st century, under the influence of the stock market crash, 911, SARS, and the Middle East war, Gucci's sales went from bad to worse. In 2004, Tom Ford asked for more management autonomy when talking about renewal with the group's board of directors, and was not approved, and left Gucci after the expiration of the contract.

Tom Ford's departure is undoubtedly a big setback for Gucci, but there is no situation in the world that no one can survive without them, and Gucci is the same.

Gucci split the creative director's job into three, with Alessandra Facchinetti in charge of women's wear, John Ray in charge of men's wear and Frida Giannini in charge of accessories, but the first two designers left soon after. Frida Giannini became the sole creative director of Gucci.

Under the leadership of Frida, Gucci is good at combining popular elements and classics to create many new classics, which is especially prominent in accessories.

However, in terms of fashion, Frida is relatively conservative. She integrates her feelings as a woman into her design and maintains a sexy design, which is more elegant, capable and comfortable. And its performance has always been normal, not outstanding, difficult to show the style of Gucci brand.

In the later period, Frida brought back Gucci's style. Coupled with other factors, Gucci sales suffered. Frida resigned at the end of 2014, and the creative director position was taken over by Alessandro Michele, a designer with a different style from Frida. This announced the end of another era of Gucci, while another era began.

Michele's design is both rigid and flexible, he makes modern and retro collision, and bold use of tigers, snakes, flowers and other patterns, with bright colors, for Gucci this very historical brand inject infinite youth vitality.

His design realizes the various elements of various national borders, its unique and novel style, adding the concept of "gender ambiguity" to the maverick, women's clothing contains handsome and crisp, and men's clothing is the use of lace, lace, silk and other elements, which is surprising and can not help but look forward to.

Alessandro's explosive ambitions

In addition, Alessandro's performance in accessories is also very outstanding, during the tenure of the creation of numerous popular products, such as the well-known Dionysus bag, Sylvie ribbon bag, etc., which became a global hit

Take a brief look back with me at some of the most famous hits Michele has created in the past

1. Dionysus Bag

The Dionysus is the first handbag Alessandro has designed since taking over the role, and its signature feature is the elegant double tigerhead buckle.

This bag is also one of the reasons why so many women fall in love with Gucci again! Vintage old pattern with chic bag buckle, with any outfit can make a look.

These classic Gucci bags can be found in Luxsens official website of all sales channels of the price, no need to compare prices back and forth, Luxsens official website can be checked with one click! Welcome everyone to save money duck ~

2. GG Marmont Bag

The first entry-level Gucci bag, I believe many people will choose GG Marmont simple classic quilted clamshell style, decades will not be outdated ~ In addition, there are the brand's iconic double G logo, in many it bag has a high degree of recognition.

It is also a series of Gucci home color, the official website has a lot of colors suitable for summer, are very small and fresh ~

Like these summer macaron color, used to match the summer skirt, white T jeans must be very good ~ Ni Ni, IU love it ~

3. Sylvie bag

Sylvie has almost become a favorite among female celebrities. Delicate red and blue ribbon with elegant temperament, in a crowd of popular bags stand out. If you usually wear more feminine, this is definitely in the bag.

4. Muller shoes

The Gucci iconic horse buckle style is integrated into the Mueller shoe design, which has a great brand recognition and is sold to a pair of hands.

A slip-on lazy way to wear is to make many people can not stop.

At one time, most people couldn't believe Martin Margiela without Maison Martin Margiela; Later, we couldn't imagine Celine without Phoebe Philo; Now, no one can guess what would happen to Gucci without Alessandro Michele, a brand that could beat Hermes in just a few years.