Fendi's new womenswear artistic director Kim Jones finally unveiled the mystery, this season inspired by Virginia Woolf's classic book "Orlando", Bloomsbury romantic style into a neutral style of gowns, plenty of gorgeous satin and mist gauze, There are also a variety of exquisite embroidery and accessories, so that the whole show is full of classical romantic atmosphere.

Back in September, Fendi announced the appointment of Kim Jones as womenswear artistic director for women's couture, ready-to-wear and fur collections. At the same time, Kim will continue to serve as artistic director of Dior menswear, becoming the first designer since Karl Lagerfeld to run two top brands at the same time.

At this point, you must be wondering who Kim Jones is.

Perhaps you are not familiar with the name and face, but you must have seen his works are known as the Dior x Jordan joint shoes of the Year 2020, and he is the driving force behind it! Once a pair was fried to $37,800, equivalent to 258,000 yuan!

It doesn't matter if you don't pay attention to fashionable shoes, the LV x Supreme joint name that hit the circle of friends, I believe everyone knows it, ransacked the wallets of many fashionable men and women, which are also thanks to Kim Jones.

In 2001, Kim Jones joined Louis Vuitton as the creative director of the brand's men's wear, and in the seven years at the helm of LV men's wear, he has launched a series of successful and successful works.

In 2018, Kim Jones joined Dior Menswear, which is also owned by LVMH Group. It took only one year to push the lukewarm Dior men's wear to a new level of popularity.

Kim Jones is best at combining different trend cultures with high fashion, which can be reflected in Dior's release. He invites different artists to cooperate in each show, which has become his personal characteristic.

Make a joint signing

His debut Dior menswear show in collaboration with KAWS is still talked about inside and outside the industry. The most impressive is the whole show layout, the classic BFF doll transformed into the embodiment of Mr. Dior standing in the center of the show, with more than 70,000 flowers to create, the whole show is full of children's fun and romantic atmosphere, a change from Dior's past serious and rigid image.

Dior's classic bee image has also joined the iconic "X" design of KAWS, which instantly feels very fashionable ~ can not buy a joint BFF doll, and it is also good to enter a bee accessory!

In the Dior 2019 pre-fall series of the same year, Kim recruited Japanese illustrator Kosan Ki to make a more grand futuristic female warrior sculpture, once again refreshing the public's cognition of the show. Set against the bright lights, the whole scene is filled with a mysterious future and a sense of technology, well, a little cyberpunk ~ ~

For the Spring/Summer 2020 collection, Daniel Arsham, a hot visual artist in the trend circle, was invited to develop a dreamlike show with a sense of space and time, inspired by his classic "Future Relics" series.

The Fall/Winter 2020 collection has invited street godfather Shawn Stussy to co-create a joint collection, which recreates the taste of street wear in the past with high fashion.

About Kim

Kim has loved street trends since childhood and was exposed to Japanese fashion culture as a teenager. Later, under The influence of his sister, he learned about different youth cultures through magazines such as The Face and i-D, and gradually developed his interest in clubs, fashion, and styling.

In 1992, after completing a basic art course at Brighton Technical College, he moved to Camberwell College of Art to study graphics and photography. This was followed by a postgraduate course in fashion at Central Saint Martins, specialising in menswear design.

During his studies, he worked as a warehouse clerk at Gimme Five, a shop owned by British fashion icon Michael Kopelman. There he accumulated a lot of experience, but also met a lot of fashion circle leaders, such as Fujiwara Hiroshi, Shawn Stussy, etc. (This also laid the groundwork for later cooperation?)

At the graduation design exhibition in 2002, the designer John Galliano, who was in the limelight at that time, took a fancy to his design and bought nearly half of his graduation works.

After that, Kim rose to prominence in the fashion start-up world, launching her eponymous label in 2003. In the years that followed, he worked for a variety of brands, from fast fashion brands like Uniqlo and Topshop to luxury brands like Mulberry, Alexander McQueen and Hugo Boss.

In 2008, Kim joined men's luxury brand Dunhill as Creative Director. Until 2011, he moved to Louis Vuitton.

Strong circle of friends

In addition to a rich fashion resume, Kim's success is also the support and help of friends in the circle.

The first Dior show, which became famous in World War I, was assisted by two important friends. One was Yoon Ahn, the director of Japanese fashion brand AMBUSH and now the creative director of Dior men's jewelry. These avant-garde and mechanical accessories were designed by her. Dior has attracted a wave of young consumer groups of Generation Z.

The other is Givenchy's new creative director Matthew Williams, who added his personal signature buckle design to Dior Men's wear, and has since become a Dior men's identity element.

Kim's circle of friends also has many well-known big names, such as Marc Jacobs, who introduced him to Louis Vuitton; And then there's the late Karl Lagerfeld, who was on stage for his Dior debut.

Fashion circle top Virgil Abloh, Kanye West is also his friends for many years.

He also has two best friends: Top models Kate Moss and Naomi, Kim's every major show they never miss, this time Fendi's first show, the two friends were present, also participated in the runway part, can be said to be fairy friendship ~

All right, what do you guys think of Kim's debut? Feel free to leave your comments in the comments and be sure to follow us for more fashion dry goods and shopping tips

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