In this year's Chinese Valentine's Day battle, only this family successfully captured everyone's eye. Balenciaga with this set of soil tide Qixi advertising success "circle", also boarded the day's Weibo hot search ~

The plastic feeling of the studio wind background coupled with a variety of non-mainstream stickers, as well as the local love words of the tenth level copywriting, is not we usually love to use the elderly emojis? Balenciaga doesn't have cameras on our phones...

This strange advertising style has also caused a lot of controversy, some netizens ridicule this advertisement is too perfunctory, and some netizens believe that this is the wrong interpretation of Western brands on Chinese aesthetics, which is suspected of insulting China.

It should be said that it is unnecessary to rise to the disgrace of the Chinese duck. In fact, behind the scenes of this series of commercials, the local Chinese team is also included. From the early research on Chinese youth culture and the development and design of fonts, the Chinese team has been deeply involved. This time, the advertisement was created by French artist Antoinette Love, whose works have always taken the route of retro humor.

Soil is not the point, but to convey a personality and humor, and behind this soil tide represents the rebellious spirit of young people.

At a time when the younger generation has been tired of tall and sophisticated consumer equipment, the Paris World Family has struck a chord with the younger generation by taking a down-to-earth route. If you don't get it, it just means you're not their target demographic.

Returning to the product itself, this time Balenciaga launched the Hourglass bag limited series of integration of Chinese graffiti calligraphy, on the handbag written "I love you", "you love me", "he loves me", "I love me" four words, the straightforward text also highlights the current young people's bravery, independence and diverse views of love.

Despite the controversy, the controversy has also brought direct commercial benefits to Balenciaga. Not only is the sales of limited models rising, but also the sales of ordinary hourglass bags. This hourglass bag, which was born in 2019, has become a hot it bag in the fashion circle in less than a year.

Beavers love it so much, street cameras often bring it out. A highly recognizable look with a bright red color can make a mediocre look chic and interesting.

The Queen of South Korea, Europe and the United States - Lisa and Kylie have been back, Lisa also customized an hourglass bag with her name on it, and carried it in her hand to form a beautiful landscape.

In addition to Balenciaga, this year there are many big names have launched the Qixi special series, let's take a look at what is worth teasing or recommended ~

Tease series

Matthew M. Williams, the new creative director of Givenchy, tested the waters with this Chinese Valentine's Day, launching a mini plastic bag (car) collection.

Cheap canvas bag with rotten street love pattern, I suspect the designer is looking for inspiration from Pinjoduo... The price is still about 10,000, everyone's money is not blown by the wind, I buy a 9.9 block on the Pinduo also free mail is not fragrant? Thank you, next!

This is nothing, Saint Laurent next door is the lazy champion ~ Last year's Tanabata series is plus stripe elements, this year is plus point... And that's all you want to do? Please put it on the public screen ~Next!

Gucci this year used apples as inspiration to create a double-g apple pattern collection. Brand in the publicity also under the full effort, but also to find Jiang Zhenyu, Hu Day, Zhou Jieqiong, Ding Yuxi and other popular stars to bring goods.

Apple print looks very childlike and cute, but old aunt I have passed the age of chasing Hello Kitty, and this style will soon be tired of wearing, doomed to the bottom of the box! Young people should also be careful to buy, with this money, why not buy the classic style?

Start with a recommendation

Fendi's Chinese Valentine's Day limited Mr. Doodle series has found a collaboration with London artist Sam Cox, and Peekaboo meets graffiti, becoming a hundred times younger and cute, and also has a street sense ~ for collection is also a good choice.

Peekaboo for girls,

Boys back large size Peekaboo X-Lite Fit, two people clearly arranged ~

The same use of graffiti elements is also LV, LV Qixi limited Crafty series will be enlarged classic preschoolers and graffiti prints together, looking more stylish and artistic ~ styles cover Tote bags, handbags, round crossbody bags and so on.

Big bag is suitable for travel, daily street parties can choose Yu Shuxin with the small round bag, a small one, is definitely the summer with the artifact ~

This year Dior Qixi limited to a variety of languages "I love you" interpretation of romantic love, like handwriting graffiti on the popular Book Tote, with lively and delightful red is very festive atmosphere, the upper body must be very eye-catching ~

Whether it is a vertical or horizontal version of the Book Tote, there is enough space to accommodate all the necessary items, which is very practical for women who need to carry a lot of things during the commute

Celine has released a hand-painted heart-shaped mini Triomphe handbag for Chinese Valentine's Day, and has also given some popular handbag collections a new mint green color scheme.

The most popular number is this mini handbag, which has been sold out of stock before the Chinese Valentine's Day! Lisa, as Celine's daughter, picked up this bag for the first time, which is really a case of envy ~~ Special handwritten Celine+ love pattern, which makes this preschoolder handbag become cute ~

There is no need to say that everything, you can wear sweet lady clothes, you can also match a casual and handsome style.

The above is today's Qixi series, do you have a fancy to which bag? If you like it, you can move your finger and forward it to your boyfriend

Finally, whether you are in a relationship or not, Mykeens wishes everyone a happy holiday

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