Standing in Central Hong Kong for 36 years, The Top Zhuofeng has developed from a humble leather goods repair shop into the longest and most experienced old brand enterprise in Hong Kong today. Dr. Zheng Zhuofeng's name is well known in the field of leather care. For 36 years, he has been based in the Central financial center, and has repaired more than 500,000 pieces of leather goods by his hand, and his professionalism and strength are beyond doubt. Dr. Zheng Zhuofeng with rich experience, exquisite craftsmanship and good reputation, not only to establish personal success, but also to lead the industry into a new generation, let people re-understand the importance of leather care, to achieve "love leather goods, always new".

Kowloon new store business new mileage

The year 2018 is a very important milestone since the establishment of "The Top Zhuofeng Leather Care specialty Store". In July, the branch in Tsim Sha Tsui Harbour City officially opened. The two sides of the new shop are floor-to-ceiling large glass, which originally gave people a sense of mystery leather goods care shop bare and naked to the public. The layout of the new shop is different from the general repair shop to the artificial field feeling, the primary color cement wall hangs several long shelf, neatly arranged various leather care products; There are several elegant wooden glass cabinets in the store, and some leather wallets, card bags and mobile phone cases are displayed in the store, as well as exquisite and luxurious shoe pumps. Bone shop, just like a fashion boutique, people who do not know, it is difficult to guess that this is a leather goods repair shop.

A passing couple stopped outside and peered in. The TV near the door of the shop played a loop of Dr. Cheng Cheuk-fung being invited to share his experiences in leather care on TV programs in recent years. "Ah! I used to repair leather goods. Next time we can bring leather goods."

Another man in a sharp suit passed by and said curiously, "Dr. Zheng Zhuofeng? He is very famous, finally meet the real person today." The new store presents a refreshing image, Dr. Zheng Zhuofeng has ulterior motives. "The new generation does not know this industry, there is no concept of leather care, leather goods are used and discarded, it is a pity, but also waste." I hope the new store will make the industry more accessible and understand what leather care is all about."

As early as the early 1980s, Dr. Feng has been cooperating with famous fashion stores and international brands, and has become a designated maintenance company.

As the business expands, Dr. Feng finds Steven to be the general manager of the Harbour City branch, and the two become mentors and friends.

Adhere to the open physical lay emphasis on communication

Dr. Zheng Zhuofeng with excellent technology, good reputation and positive evaluation, the leather care industry for decades, due to market demand and business expansion, in 2010, he finally entered the mainland market, opened two direct stores in Shenzhen.

"In recent years, a number of leather goods repair services have emerged in the market, such as door-to-door delivery or delivery at MTR stations, and I think this mode of operation is just a passing trend, which is not at all suitable for the characteristics of this industry. As a customer, why would you hand over an expensive handbag or your favorite leather goods to a stranger you've never met and have no fixed place of work?"

He stressed the importance of face-to-face communication in this line of work. "Sometimes the precious leather goods sent by customers are mouldy and rotten, and my heart hurts. We are not just providing rehabilitation services, we are also providing education." He likes to talk with customers, in the process not only understand their habits, can teach the appropriate maintenance and care methods; In addition, you can learn the story behind the leather goods. "Today, the society is rich, even if it is brand-name leather goods, for many people, how easy is it to buy a new one? If someone still insists on repairing old or torn leather goods, that leather goods in addition to his beloved, it may also be meaningful. Using craftsmanship to help people retain a love is the value of this line." In addition, the store is a guarantee of credibility. "Door-to-door collection of leather goods, you can't know the other party in the end to do their own maintenance, or to hand over to others to do, the manual is not guaranteed, encounter unkindness, after receiving the goods to go back, no door to recover." The fact that I have opened shops in Central for decades is the strongest guarantee of confidence."

In the era of fast food fashion, if someone insists on sending old leather goods to the store to be repaired, it can be seen that the leather has a certain meaning and value. Dr. Zheng Zhuofeng has stayed in the industry for many years to fulfill the wishes of those who cherish leather goods.

Shenzhen set up a school craft inheritance

"Love leather goods, always new" this sentence Dr. Zheng Zhuofeng often hangs on the edge of his mouth, is his business purpose, but also his experience. "Leather handbags are well maintained and can last for decades." He launched his own brand of leather goods cleaning and care kit to encourage the public to take care of their own leather goods. "Maintenance is very simple, anyone can do it, only care if you are willing to take the time to do it." He shared that when the leather goods are newly bought, they are waterproof, anti-fouling and mildew protection, and then cleaned regularly, even if they are unfortunately stained in rainy days, wet weather or accidentally stained, stains and water marks are easy to remove, and the leather will be more and more beautiful. "Leather care products but tens to hundreds of dollars, a little pay will let the beloved leather goods for a long time and often new, it is better than to wait for the leather goods cracked black and dark to repair, then spend more, why bother?" Is he "pouring his rice"? "The business is endless. In addition to refurbishing leather goods, I also have dyeing, changing electroplating buttons, modifying and other services. There is always someone who needs my skills."

People who love leather, just like the durable green characteristics of leather. Dr. Zheng Zhuofeng has worked with leather for many years and realized the importance of craftsmanship inheritance. Therefore, he opened a leather training technical school in Shenzhen, on the one hand, to train talents for the industry, on the other hand, to pass on the accumulated years of valuable experience and technology and knowledge, in order to save more leather goods and extend the life of leather goods, not only to retain feelings for people, from the perspective of environmental protection, but also to help reduce waste and care for the earth. "The training covers basic leather knowledge, repair and dyeing techniques. After graduation, students can set up their own company, or even join our team or become a franchise." When it comes to future development, he is full of ink. "Seniors teach the road, this line is not fighting shop, the most important is the quality." At present, we have begun to launch franchise stores in the mainland and Southeast Asia, but we will carefully select partners to ensure the quality of craftsmanship and service, and maintain the reputation of the public."