Due to the pandemic, the men's Spring/Summer 2021 in Milan and London in June and the Haute Couture in Paris in July did not arrive as scheduled, and brands have started to find their own way, choosing to publish online in innovative ways to allow everyone interested in fashion to participate.

Valentino Fall/Winter 2020 Haute Couture collection with the theme Of "Of Grace and Light", Pierpaolo Piccioli and artist Nick Knight, for us to show a beautiful live performance.

Daxiu uses digital projection technology to set off the colorful light and shadow patterns on the pure white long dress, the models hang in the high air, the beautiful skirt cascades, like a dream, romantic and arrogant ~

The Prada Spring/Summer 2021 collection is Miuccia's last solo collection, and the brand invited five artists to create five short films that interpret the images of Prada men and women from different perspectives.

The whole series is presented in a minimalist style, with black, white and gray as the main colors for men and women, and with crisp and simple tailoring, everything is simple and simple, trying to arouse people's thinking about the essence of clothing

Gucci, which has always surprised people on the big show, released a new "Epilogue" series through a 12-hour online live broadcast.

From the site construction, makeup, communication, etc., every link is unedited and native in the live broadcast picture. During the broadcast, Alessandro Michele explained the costumes himself.

Not only that, the models showing these clothes are all from the Gucci behind-the-scenes team, there are different product lines of designers, design assistants, audition assistants and so on.

The theme of this season is Gucci's best retro style of the 70's, rich colors, bold prints and plaid, all elements are mixed together, retro and modern.

While the pandemic has put fashion week on hold, for many people who care about fashion, fashion Week has been a dream temple.

Everyone knows the existence of fashion week, but I believe many people do not really understand it, do you know when fashion week was born? What about the Big Four fashion weeks?

Today Xiaobian will take you to understand the three or two things about fashion week ~

Birth time

The four major Fashion weeks are New York Fashion Week, Milan Fashion Week, Paris Fashion Week and London Fashion Week. But they are both fashion weeks, and they were not born at the same time.

Fashion Week had its origins in Paris, the fashion capital of the world until World War II, when some high-fashion designers began holding small shows in salons and hiring models to show their clients their latest looks. Later, the fashion shows became more international, with some brands inviting fashion insiders and buyers from all over the world to Paris on a biannual cycle to see the launch of new collections

By 1943, in the aftermath of World War II, fashion insiders and buyers could not travel to Paris to see shows. At this time, fashion publicist Elenor Lamber saw an opportunity to promote American designers, so she led Vogue, Harper's Bazaar and other fashion media to organize the first fashion Week in history, "Press Week" (later renamed New York Fashion Week).

Although people's impression of fashion at that time was more biased towards French fashion, the United States attracted more attention with this fashion week, and slowly moved to the international fashion stage.

Until the birth of the real Paris Fashion Week in 1973, the influence of fashion on the world has also been heating up. In 1958 and 1983, Milan and London also held their own fashion weeks, and since then the four fashion weeks have dominated the fashion industry, and the first four fashion weeks are mainly women's fashion weeks.

Fashion week by week

Fashion Monday annual meeting is held twice, each time there will be more than 300 shows, and the time is also very sophisticated. Because the brand needs more than half a year to produce clothes, the four major fashion weeks will be half a year in advance.

For example, the Fall/Winter (AW) fashion Week held in February and March is the fall/winter collection of the year; The Spring/Summer (SS) Fashion Week held in September and October is the next year's spring/summer collection.

In addition to the four major fashion weeks, there is the Menswear fashion week (Menswear), the earliest fashion week designers mainly show women's wear, and then after men's wear slowly got rid of the formal mode, designers began to show men's wear on the show.

In 2012, the first truly independent men's fashion week was established in London, and then the world's three major men's fashion weeks led by men's fashion weeks in Paris and Milan slowly developed, and now only individual brands will hold men's fashion weeks, not every brand has.

Men's fashion Week usually takes place in January and June, but in recent years, more and more brands have merged men's fashion into women's events.

Another more sophisticated fashion show is Haute Couture, which usually takes place in Milan and Paris. Couture shows have to be approved by the French Ministry of Industry before they can appear on the runway, so only big enough brands can hold them.

tips: Most brands are called "high order", only Dior is writing "high order" oh.

In fact, Haute couture as early as 1868, when the royal tailor Charles Frederick Worth (Charles Frederick Worth) can be regarded as the most prestigious person in the fashion industry, he founded the French Haute Couture Association, the association began to develop again in 1991, and held two haute couture conferences a year. It can be said that it has laid a solid foundation for the current couture fashion show.

The release of the couture fashion show is different from the four major fashion weeks, the couture clothing will only be released one month in advance, such as the spring and summer of the couture will be released in January, and the autumn and winter of the couture will be released in July, forcing high is different.

showgoer

Another curious question is, what is the origin of the objective people who are sitting in the show?

In fact, in addition to celebrities and celebrities and network red Kols on the show, it can probably be divided into: Top fashion media, well-known fashion buyers, top customers or guests invited by brands, etc., and the position assigned to each person is also a symbol of their status in the fashion industry, such as the Queen of Britain, Anna Wintour, the devil of fashion has been sitting in the first row of VIP seats in fashion week.

Do hipsters feel like they have to fight for another 10 years to get a VIP seat? No, it takes n+1 years to get a chance

In addition to this year, there will be a large number of fashion talent in the fashion week show every year, even if the fashion elite can not sit in the front row, there will be a lot of harvest in the walk outside the show.

Well, this fashion science is over, there are several online shows, let's participate in this fashion carnival ~

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